We partnered with Rainbow, a vibrant brand in the cleaning essentials space, to build a strong and refreshing identity from the ground up. Inspired by the brand’s promise of cleanliness with a colorful twist, we designed a bold and memorable logo and developed a comprehensive brand guideline. From color palettes and typography to tone of voice and packaging cues, every element was crafted to reflect freshness, trust, and everyday effectiveness—positioning Rainbow to shine across shelves and screens alike.